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Orlando Fashion Square Mall

Fashion Square Mall is a landmark retail, entertainment and commercial redevelopment, celebrating 43 years in Orlando. UP Development acquired the 80-acre mall and adjacent parcels in 2013.

Macy’s, JCPenney, Sears, Dillard’s, Premiere Cinemas 14 and Strike Outs Bowling & Entertainment anchor the 1.3 million square foot shopping center. The mall includes a 14-screen, 42,000 SF cinema and an 18,000 SF bowling alley, arcade, bar and grill. Featured in-line retailers include Express/Express Men, Kay Jewelers, Finish Line, PacSun, Charlotte Russe, Champs, VANS, Footlocker, The Limited, Rack Room Shoes, Zale’s and Papaya Clothing.

Fashion Square Mall’s mixed-use master plan includes adjacent retail, office and multifamily residential elements, bringing even greater economic value and community interest in the metropolitan activity center. Alongside Orlando’s first Olive Garden restaurant site, new brands delivered to the Orlando Fashion Square redevelopment area include DICK’s Sporting Goods, BB&T Bank, Noodles & Company and Bancorp. The new Alexan at Audubon apartment village will commence construction in 2016.

The mall at 3201 E. Colonial Drive is located between the desirable business districts and diverse family neighborhoods of Downtown Orlando, Thornton Park, College Park and the historic Mills & 50 District to the west and Baldwin Park to the east and Winter Park to the north. Fashion Square is fronted by the county’s major east-west corridor of Colonial Drive and close to exits for the 408 Expressway. Orlando Executive Airport is across the street. Estimated employment in the market area is 100,000 +, including 70,000 downtown.

Demographics 3-mile radius 5 mile radius
Population 107,788 278,590
Households 49,679 121,132
Income $68,306 $62,131
Traffic 50,000+ AADT 21,000+ AADT

(E. Colonial) (Maguire Blvd.)

Mall Redevelopment Highlights

  • Strike Outs Bowling & Entertainment, 12-lane, 18,000 SF bowling alley, sports bar, arcade, shake shop and grill, opened Summer 2014
  • Expanded and redesigned Macy’s 2014-15, including MAC Cosmetics
  • Papaya Clothing, 7,700 SF, new store model design, opened Fall 2013
  • Champs Sports store new location and design, opened Summer 2014
  • Sephora inside JCPenney, 2000 SF, opened June 2014 following store remodel 2013
  • Custom-built indoor basketball court and partnership with Orlando Magic
  • Premiere Cinema digital screen, theater enhancements
  • Landscape, lighting, exterior upgrades

Parcel Redevelopment Highlights

  • DICK’S Sporting Goods, 50,000 SF on adjacent former Toys “R“ Us site, opened Fall 2014
  • BB&T Bank, corner outparcel, opened Winter 2015
  • Noodles & Company restaurant, East Colonial Drive frontage, opened April 2015
  • Olive Garden, 9,100 SF, the restaurant brand’s first location in Orlando
  • Corporate Park, 2 office buildings, 80,000 SF, including headquarters of Ruby Tuesdays
  • Bancorp, Fleet Management Center, 9,000 SF
  • Alexan at Audubon 350+ apartment units under contract, phase I construction starts 2016
  • Bicycle, pedestrian path extension of popular Cady Way Trail, completing connection of Baldwin Park to Orlando Fashion Square corridor